The End of Competitive Advantage

The End of Competitive Advantage

By Rita Gunther McGrath

The End of Completive Advantage is a practical playbook that will show you how to compete in today’s dynamic world. All leaders should understand that the strategies that worked well a few years ago may not deliver good results today. In fact, the enormous changes in business have created a huge gap between traditional strategic approaches and the way how the real world works. Leaders should stop using old frameworks since they were designed for a different era of business-focused only on achieving sustainable competitive advantage.

The author of the book, The End of Completive Advantage, Rita Gunther McGrath, a professor, and globally recognized strategy expert, claims that now it’s time to move forward from the concept of sustainable competitive advantage. She says that organizations need to create their own, new path to winning. This book will show you how to capture opportunities fast, explore them, and move one to the next one. Based on the notion of transient competitive advantage, it offers a new set of practices that show how some of the world’s most successful companies use them in order to compete and win today.

*This book is sold by Amazon, Inc. As an Amazon Associate, PMTips earns from qualifying purchases.
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