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The End Of Competitive Advantage

If you are a leader or an executive, strategic thinking might be one of the most important accountabilities for successfully managing your business. Even though new and innovative ideas constantly emerge into the business world, many leaders these days still form their strategic thinking on concepts and frameworks designed for a different era of business. 

This book review is dedicated to The End of Competitive Advantage written by Rita Gunther McGrath, who emphasizes the idea that, the strategies that worked well a few years ago might not deliver good results today. 

Keep reading our take on The End of Competitive Advantage to find out more about the huge gap between traditional strategic approaches and the way in which the real world works. 


Table of Contents 


The End of Competitive Advantage: The Idea Behind the Book 

The End of Competitive Advantage addresses the problem that all strategy frameworks and tools in use today, are based on a single leading idea: that the purpose of a strategy is to achieve a sustainable competitive concept. Starting from a point where the main business approach was all about finding a favorable position and exploiting the long term competitive advantage, Rita Gunther McGrath takes the concept of sustainable competitive advantage and argues that executives need to stop founding their strategies on it. In its place, she offers a perspective on a strategy that is founded on the idea of transient competitive advantage: that to win in volatile and uncertain environments executives need to learn how to exploit short-lived opportunities with speed and decisiveness. Furthermore, this book underlines that the outdated deeply integrated structures and systems that the executives rely on to extract maximum value, can often be dangerous in a fast-moving competitive environment. The idea is to point out the problem that most executives are still using strategy frameworks and tools sustainable for competitive advantage even if they are going to be short-lived. 

The content from the pages embodies concepts such as achieving a balance between stability and agility, healthy disengagement, using resource allocation to promote deftness, building an innovation proficiency, and the mindset of companies facing transient advantages. By offering a new set of practices based on the notion of transient, not a sustainable, competitive advantage, it is said that The End of Competitive Advantage is a new playbook for strategy and we certainly understand why. 

Who Is This Book For?

The End of Competitive Advantage is mainly intended for leadership and executives who are responsible for shaping the business strategy within an organization. However, the useful insights from Rita Gunther McGrath can be implemented by anyone who is interested in new leadership styles, approaches and techniques. Everyone seeking to understand what it takes to win in the competitive markets, regardless of their years of experience can benefit from the concept of the strategy presented in this book. 

Why Do We Like The End of Competitive Advantage?

The End of Competitive Advantage is a remarkably written book, which caught our eye for the reason that it outlines the most important aspects when it comes to competing in today’s ever-changing business world. The ideas in this book are a much-needed guide for capturing opportunities fast, exploring them, and move from one opportunity to the next one. Thus, leaders can use it to move away from approaches and practices that no longer embody opportunities. 

Taking into consideration that customers and markets are changing faster than ever, the advice provided by this book is invaluable to any leader seeking to win in the ruthlessly competitive business world. The notion of this book is not to diminish the importance of strategies such as Michael Porter’s five forces analysis, BCG’s growth-share matrix for analyzing corporate portfolios, and Hamel and Prahalad’s core competence of the firm, but to imply a new and different set of assumptions about how the business world works. 

Final Thoughts 

To buy or download The End of Competitive Advantage check out this link.

We hope that by reading this review, you will have a better understanding of how this book can be helpful for shaping leadership strategies. 

Have you read this book? What is your opinion about it? Feel free to post your comments in the section at the end.

About the Author 

Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world’s leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations to help them create an entrepreneurial mindset, drive growth, and recognize when and how to disengage.
McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000). In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.

The End of Competitive Advantage Book Card

This book review was written by Julijana Kekenovska

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