The biggest problem most people face with internal WCM (web content management system) deployments is when someone asks you to justify the investment in the technology.

Let’s face it, at the end of the day there needs to be an ROI. Past experience, and common sense tells us tat most companies feel its not a good practice to shell out large sums of money if they don’t see a value in it. So it now becomes your job to figure out how you can present a business case to your executive panel of decision makers ( i.e: the folks with the money ) .

Before we get into the details of the various benefits, the one thing you need to keep at the top of your mind is what your senior management perceives as a benefit. Always, lead with those benefits, the rest will serve as icing on the cake.

So what are the Benefits you can take to your senior management?

Accelerate time to market - as with most companies, the faster they get their products/services to the market the more they stand to gain. A WCM allows you to print and distribute marketing collateral and sales catalogs. This drastically reduces the travel time between the content owners to the content consumers ( clients ). This improves ROI and cash flow - definitely something your management would be interested in.

Process efficiency - A good WCM should reduce the time spent on product and information updates, the use of work flows would dramatically increase the efficiency of the information collation process. Version control also helps by improving the tracking ability of work being done.