Now that you've understood how you can use blogs as part of your knowledge management strategy there is a need to educate your project team on how best they can develop a good blog. Though from experience i can say that there is a good chance a number of them already do blog outside of the office.
For those of them who haven't been blogging or don't know the benefits of it, you might get the following questions.
Blogging has become the cornerstone of information distribution for most people around the world. It allows you to get your ideas and views out to the entire world, and in some cases lay the seed for very interesting debates.
How do I Build a successful Blog?
Well, the fundamentals are simple Content, Content, Content. Unless you have decent content on your Blog you can be sure you’ll fail even before you get started.
Visibility for the Blog
As I mentioned earlier one of the biggest drivers of getting your employees to start blogging is the idea that there exists a platform from which they can promote themselves. Which means for them to be recognized their blog needs to. The steps mentioned below hold good for any blog and can be replicated within the context of an organization as well.
Leave Comments :
Leaving comments is part of the foundation for starting a blog community. Most bloggers would be happy to respond to your questions, only if you are sincere. Do not use comments as a way of increasing the traffic on your site, that will happen gradually. Meaningful discourse is the target here.
A trackback is a mechanism that allows bloggers to keep track of which blogs have commented on their articles and if those articles have influenced other blogs. It’s a great way to start a community and get bloggers to read each other's blogs. The plus point about this is that it helps in increasing the traffic flowing to your blog, which let's face it isn't altogether a bad thing.
Tags make it easy to navigate a blog and find what you’re looking for. Tags are category names and people can select keywords for their posts. Usually, you will see keyword names on the side navigation of a blog. It also helps the you, the blogger as it helps to organize your blog and eventually your thoughts. Creating a structured layout is very useful to your visitors as it gives them a lot more information to go through, the information they might have missed if not for the tags.
The single biggest blunder bloggers can make?? Not updating your content regularly enough. This is a sure way to lose readers on your site as most users ( if they’ve decided your blog is interesting ) expect new content on a "reasonably" regular basis. So keep this in mind, losing readers are a lot easier than gaining new ones.