Quigley & Lauck's Expert Column Product Differentiation Strategies Capturing the attention of potential customers is essential for the organization. No customers, at least theoretically, no income. Additionally, our company has specific actual or perceived attributes that we wish to promote or encourage... By Jon M. Quigley & Steve Lauck05 Nov 2024 min read
Quigley & Lauck's Expert Column How to build a Product Development Roadmap Creating a product development roadmap is a critical task that outlines a product's vision, direction, and progress over time. From a project management perspective, a well-structured roadmap is a strategic guide that aligns the team,... By Jon M. Quigley & Steve Lauck18 Oct 2024 min read
Quigley & Lauck's Expert Column Lean - Applied to Projects Lean manufacturing principles can be highly effective when applied to project management. The core idea of Lean is to maximize value by eliminating waste and improving efficiency. By Jon M. Quigley & Steve Lauck27 Sep 2024 min read